Fractional Vice President of Sales Program

Designed for Small to Medium Technology Businesses
who need best-in-class sales leadership to drive revenue growth

The DNA Fractional VP of Sales Program a revenue focused service that implements a comprehensive sales process, and strategy founded on the LinkedDNA™ Demand Generation™ methodology built from a cumulation of over 25 years in target account penetration and expansion success modeled from the top 1% of tech industries sales performers.
We are the All-in-One management and
technology stack service for your sales success.

Fractional Vice President of Sales Program

Designed for Small to Medium Technology Businesses
who need best-in-class sales leadership to drive revenue growth

The DNA Fractional VP of Sales Program a revenue focused service that implements a comprehensive sales process, and strategy founded on the LinkedDNA™ Demand Generation™ methodology built from a cumulation of over 25 years in target account penetration and expansion success modeled from the top 1% of tech industries sales performers.
We are the All-in-One management and
technology stack service for your sales success.

the pieces for revenue success

The dynamics and complexity of sales today can seem daunting for many executives, especially those leaders who come from operational or technical backgrounds.

We are “hands-on” leaders that will work side-by-side with you and your sales team to implement the building blocks necessary for your organization to achieve your revenue goals including:

the pieces for revenue success

The dynamics and complexity of sales today can seem daunting for many executives, especially those leaders who come from operational or technical backgrounds.

We are “hands-on” leaders that will work side-by-side with you and your sales team to implement the building blocks necessary for your organization to achieve your revenue goals including:

evaluation gap to goal

evaluation gap to goal

The first critical step in the program is the business evaluation to understanding where you are now and where you want to be within the year and beyond.

We will pinpoint your competitive sweet spot and help clearly define your key value proposition.

We will seek to determine the following:
  • What are your business objectives and revenue goals and priorities.
  • What is your current market position(SWOT) and addressable market (TAM).
  • Current business model, resources, strategies and results today.
  • GAP assessment to identify areas in need of strengthening to achieve goals.

evaluation gap to goal

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The first critical step in the program is the business evaluation to understanding where you are now and where you want to be within the year and beyond.

We will pinpoint your competitive sweet spot and help clearly define your key value proposition.

We will seek to determine the following:
  • What are your business objectives and revenue goals and priorities.
  • What is your current market position(SWOT) and addressable market (TAM).
  • Current business model, resources, strategies and results today.
  • GAP assessment to identify areas in need of strengthening to achieve goals.

revenue-focused comprehensive sales playbook

During this segment of the program, we develop a comprehensive and tactical sales and marketing playbook modeled on DNA™ that aligns with business objectives.

The components of the playbook will cover the following:

revenue-focused comprehensive sales playbook

During this segment of the program, we develop a comprehensive and tactical sales and marketing playbook modeled on DNA™ that aligns with business objectives.

The components of the playbook will cover the following:

Deploy technical stack process, and reporting

A critical factor of sales success in the digital world is a matter of having the right technology tools to aid the sales process. This includes having the right email automation platform, customer intelligence database, CRM, intent marketing technology, content management system, and communication systems.

Our technology stacks are vetted to ensure they are best-in-class and designed to help drive efficiency and results. Best of all, under the LinkedDNA FVP program, we are able to provide your organization these technologies all under one unified contract including:

  • Email Automation System: To automate the delivery of approved messaging.
  • Customer Intelligence Data Base: Access to one of the most extensive prospect databases with work emails and phone numbers.
  • IntentDNA Marketing Technology: See who is searching for your solutions.
  • Customer Relationship Management (CRM): Designed by sales professionals for sales.

Deploy technical stack process, and reporting

A critical factor of sales success in the digital world is a matter of having the right technology tools to aid the sales process. This includes having the right email automation platform, customer intelligence database, CRM, intent marketing technology, content management system, and communication systems.

Our technology stacks are vetted to ensure they are best-in-class and designed to help drive efficiency and results. Best of all, under the LinkedDNA FVP program, we are able to provide your organization these technologies all under one unified contract including:

  • Email Automation System: To automate the delivery of approved messaging.
  • Customer Intelligence Data Base: Access to one of the most extensive prospect databases with work emails and phone numbers.
  • IntentDNA Marketing Technology: See who is searching for your solutions.
  • Customer Relationship Management (CRM): Designed by sales professionals for sales.

Deploy technical stack process, and reporting

A critical factor of sales success in the digital world is a matter of having the right technology tools to aid the sales process. This includes having the right email automation platform, customer intelligence database, CRM, intent marketing technology, content management system, and communication systems.

Our technology stacks are vetted to ensure they are best-in-class and designed to help drive efficiency and results. Best of all, under the LinkedDNA FVP program, we are able to provide your organization these technologies all under one unified contract including:

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  • Email Automation System: To automate the delivery of approved messaging.
  • Customer Intelligence Data Base: Access to one of the most extensive prospect databases with work emails and phone numbers.
  • IntentDNA Marketing Technology: See who is searching for your solutions.
  • Customer Relationship Management (CRM): Designed by sales professionals for sales.

Alignment, training, and enablement of sales team

During this segment of the program, we train and enable your sales team with a best-in-class sales process, ensuring there are aligned with our business objectives.

The process is called DNA and it provides the framework and process by which the top 1% of the technology industry have leveraged to successfully penetration and expand business relationships with sought-after target accounts.

This is a repeatable sales process and methodology that ensures a measurable consistency across the entire team.

Alignment, training, and enablement of sales team

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During this segment of the program, we train and enable your sales team with a best-in-class sales process, ensuring there are aligned with our business objectives.

The process is called DNA and it provides the framework and process by which the top 1% of the technology industry have leveraged to successfully penetration and expand business relationships with sought-after target accounts.

This is a repeatable sales process and methodology that ensures a measurable consistency across the entire team.

Weekly and monthly cadence and reporting

There are two levels of cadence meetings that would be established:

The Monthly and Quarterly Executive Leadership Cadence

These monthly and quarterly meetings are attended by your most senior leadership to review and gauge the current pipeline and forecast revenues.

During these meetings we will be able to determine how we are meeting set company objectives.

The Weekly Field and Inside Sales Cadence

On a weekly or bi-weekly basis we will meet with the sales team to go over the pipeline reports generated via CRM and lead reports generated by LinkedDNA. Each sales executive would be held accountable to agreed-upon metrics.

These meetings are designed to gauge the progress of each individual rep against quota and to forecast their sales.

It will be also the opportunity to provide consultation on engagement strategies for key opportunities.

Ready to discuss your needs?
Let’s hop on a call.



Ready to discuss your needs?
Let’s hop on a call.