Fractional Vice President of Sales Program

Designed for Small to Medium Technology Businesses
who need best-in-class sales leadership to drive revenue growth

 The DNA Fractional VP of Sales Program is a revenue-focused service that implements a comprehensive sales process and strategy founded on the LinkedDNA™ Demand Generation™ methodology built from a cumulation of over 25 years in target account penetration and expansion success modeled from the top 1% of tech industries sales performers.

We are the All-in-One management and
technology stack service for your sales success.

Fractional Vice President of Sales Program

Designed for Small to Medium Technology Businesses
who need best-in-class sales leadership to drive revenue growth

 The DNA Fractional VP of Sales Program is a revenue-focused service that implements a comprehensive sales process and strategy founded on the LinkedDNA™ Demand Generation™ methodology built from a cumulation of over 25 years in target account penetration and expansion success modeled from the top 1% of tech industries sales performers.

We are the All-in-One management and
technology stack service for your sales success.

the pieces for revenue success

The dynamics and complexity of sales today can seem daunting for many executives. Technology now plays a critical role alongside methods and processes.

We are “hands-on” leaders that will work side-by-side with you and your sales team to implement the building blocks necessary for your organization to achieve your revenue goals, including:

the pieces for revenue success

The dynamics and complexity of sales today can seem daunting for many executives. Technology now plays a critical role alongside methods and processes.

We are “hands-on” leaders that will work side-by-side with you and your sales team to implement the building blocks necessary for your organization to achieve your revenue goals, including:

#1 THE GAP IN GOAL EVALUATION

The first critical step in the program is the business evaluation to understanding where you are now and where you want to be within the year and beyond.We will pinpoint your competitive sweet spot and help clearly define your key value proposition.

We will seek to determine the following:
✅ What are your business objectives and revenue goals, and priorities?
✅ What are your current market position(SWOT) and addressable market (TAM)?
✅ What are your current business model, resources, strategies, and results today?
✅ GAP assessment to identify areas in need of strengthening to achieve goals.

#1 THE GAP IN GOAL EVALUATION

The first critical step in the program is the business evaluation to understanding where you are now and where you want to be within the year and beyond.We will pinpoint your competitive sweet spot and help clearly define your key value proposition.

We will seek to determine the following:
✅ What are your business objectives and revenue goals, and priorities?
✅ What are your current market position(SWOT) and addressable market (TAM)?
✅ What are your current business model, resources, strategies, and results today?
✅ GAP assessment to identify areas in need of strengthening to achieve goals.

#2 Develop a Comprehensive Sales Playbook

During this program segment, we develop a comprehensive and tactical sales and marketing playbook modeled on DNA™ that aligns with business objectives.

The components of the playbook will cover the following:

#2 Develop a Comprehensive Sales Playbook

During this program segment, we develop a comprehensive and tactical sales and marketing playbook modeled on DNA™ that aligns with business objectives.

The components of the playbook will cover the following:

Deploy technical stack process, and reporting

A critical factor of sales success in the digital world is a matter of having the right technology tools to aid the sales process. This includes having the right email automation platform, customer intelligence database, CRM, intent marketing technology, content management system, and communication systems.

Our technology stacks are vetted to ensure they are best-in-class and designed to help drive efficiency and results. Best of all, under the LinkedDNA FVP program, we are able to provide your organization these technologies all under one unified contract including:

  • Email Automation System: To automate the delivery of approved messaging.
  • Customer Intelligence Data Base: Access to one of the most extensive prospect databases with work emails and phone numbers.
  • IntentDNA Marketing Technology: See who is searching for your solutions.
  • Customer Relationship Management (CRM): Designed by sales professionals for sales.

#3 SALES & MARKETING
TECH STACK DEPLOYMENT

LinkedDNA™ Includes the Technology Stacks You Need for Revenue Growth!

Intent Marketing Technology

We help identify who is actively looking for your service or product at any given time using IntentDNA, a sophisticated Intent tracking system
Identify intent based on keywords
Filter results based on your demographic criteria
Results load into your active campaigns with full contact details

Customer Intelligence Database

Included in our service is the unlimited ability to assemble a database of your total addressable market, including:
Full Name
Direct Phone number
 Validated Work Email
Work Location and Address
LinkedIn Profile URL and much more….

Email Automation System

Included in our service is the use of a sophisticated email automation that is Purpose-Built for Outreach Deliverability.
Email domain setup
 Personalized email messaging
Embedded opt-out system
Email warm-up reputation building
Powerful email analytics

#3 SALES & MARKETING TECH STACK DEPLOYMENT

LinkedDNA™ Includes the Technology Stacks You Need for Revenue Growth!

Intent Marketing Technology

We help identify who is actively looking for your service or product at any given time using IntentDNA, a sophisticated Intent tracking system
Identify intent based on keywords
Filter results based on your demographic criteria
Results load into your active campaigns with full contact details

Customer Intelligence Database

Included in our service is the unlimited ability to assemble a database of your total addressable market, including:
Full Name
Direct Phone number
 Validated Work Email
Work Location and Address
LinkedIn Profile URL and much more….

Email Automation System

Included in our service is the use of a sophisticated email automation that is Purpose-Built for Outreach Deliverability.
Email domain setup
 Personalized email messaging
Embedded opt-out system
Email warm-up reputation building
Powerful email analytics

Our technology stacks are vetted to ensure they are best-in-class and designed to help drive efficiency and results. Best of all, under the LinkedDNA program, we can provide your organization with these technologies under one unified contract.

Deploy technical stack process, and reporting

A critical factor of sales success in the digital world is a matter of having the right technology tools to aid the sales process. This includes having the right email automation platform, customer intelligence database, CRM, intent marketing technology, content management system, and communication systems.

Our technology stacks are vetted to ensure they are best-in-class and designed to help drive efficiency and results. Best of all, under the LinkedDNA FVP program, we are able to provide your organization these technologies all under one unified contract including:

  • Email Automation System: To automate the delivery of approved messaging.
  • Customer Intelligence Data Base: Access to one of the most extensive prospect databases with work emails and phone numbers.
  • IntentDNA Marketing Technology: See who is searching for your solutions.
  • Customer Relationship Management (CRM): Designed by sales professionals for sales.

Customer Relationship Management (CRM) Platform

Included in our service is the use of a sophisticated CRM Designed by sales professionals for sales.
CRM & Business Management Software
Manage Your Entire Organization with an All-In-One Solution
Capture, assign, track, qualify and nurture your sales leads with power and convenience.
Measure marketing campaign performance in real time.
Manage contacts from prospects all the way to customers.
Make use of emarketing, lead nurturing, and surveys.
Support sales & marketing campaigns with high-quality, data-driven reports.
Streamline marketing and sales using powerful automation workflow.
Our rules-based engine ensures that work does not fall through the cracks.

Features:
Customer Relationship Management
CRM Success = Fast Learning Curve, Customizable, All-in-1, Flexible, Feature-Rich.

Lead Management
Know what’s happening with your sales leads & auto-assign / respond / notify.

Pipeline Management
Advanced opportunity and pipeline management software for accurate reporting.

Help Desk & Case Management
Combines your CRM and your Help Desk into a single integrated solution.

Call Centers & Inside Sales Teams
Complete solutions for call centers & inside sales teams
Marketing Automation
Hundreds of integrations via Zapier & PieSync plus custom integrations.

Customer Relationship Management (CRM) Platform

Included in our service is the use of a sophisticated CRM Designed by sales professionals for sales.
CRM & Business Management Software
Manage Your Entire Organization with an All-In-One Solution
Capture, assign, track, qualify and nurture your sales leads with power and convenience.
Measure marketing campaign performance in real time.
Manage contacts from prospects all the way to customers.
Make use of emarketing, lead nurturing, and surveys.
Support sales & marketing campaigns with high-quality, data-driven reports.
Streamline marketing and sales using powerful automation workflow.
Our rules-based engine ensures that work does not fall through the cracks.

Features:
Customer Relationship Management
CRM Success = Fast Learning Curve, Customizable, All-in-1, Flexible, Feature-Rich.

Lead Management
Know what’s happening with your sales leads & auto-assign / respond / notify.

Pipeline Management
Advanced opportunity and pipeline management software for accurate reporting.

Help Desk & Case Management
Combines your CRM and your Help Desk into a single integrated solution.

Call Centers & Inside Sales Teams
Complete solutions for call centers & inside sales teams
Marketing Automation
Hundreds of integrations via Zapier & PieSync plus custom integrations.

Deploy technical stack process, and reporting

A critical factor of sales success in the digital world is a matter of having the right technology tools to aid the sales process. This includes having the right email automation platform, customer intelligence database, CRM, intent marketing technology, content management system, and communication systems.

Our technology stacks are vetted to ensure they are best-in-class and designed to help drive efficiency and results. Best of all, under the LinkedDNA FVP program, we are able to provide your organization these technologies all under one unified contract including:

Pieza roja (1)
  • Email Automation System: To automate the delivery of approved messaging.
  • Customer Intelligence Data Base: Access to one of the most extensive prospect databases with work emails and phone numbers.
  • IntentDNA Marketing Technology: See who is searching for your solutions.
  • Customer Relationship Management (CRM): Designed by sales professionals for sales.

#4 SALES TEAM ENABLEMENT, ALIGNMENT, TRAINING

During this program segment, we train and enable your sales team with a best-in-class sales process, ensuring they are aligned with our business objectives.

The process is called DNA, and it provides the framework and process that the top 1% of the technology industry has leveraged to successfully penetrate and expand business relationships with sought-after target accounts.

 This repeatable sales process and methodology ensures measurable consistency across the entire team.

#4 SALES TEAM ENABLEMENT ALIGNMENT, TRAINING

During this program segment, we train and enable your sales team with a best-in-class sales process, ensuring they are aligned with our business objectives.

The process is called DNA, and it provides the framework and process that the top 1% of the technology industry has leveraged to successfully penetrate and expand business relationships with sought-after target accounts.

 This repeatable sales process and methodology ensures measurable consistency across the entire team.

Alignment, training, and enablement of sales team

A11 (1)

During this segment of the program, we train and enable your sales team with a best-in-class sales process, ensuring there are aligned with our business objectives.

The process is called DNA and it provides the framework and process by which the top 1% of the technology industry have leveraged to successfully penetration and expand business relationships with sought-after target accounts.

This is a repeatable sales process and methodology that ensures a measurable consistency across the entire team.

LinkedDNA™ Modeled from the top 1% Tech Industry Sales Performers

Leveraging two powerful mechanisms for direct communication between executives.

Ready to take your sales strategy to a whole new level?

Weekly and monthly cadence and reporting

There are two levels of cadence meetings that would be established:

The Monthly and Quarterly Executive Leadership Cadence

Your most senior leadership attends these monthly and quarterly meetings to review and gauge the current pipeline and forecast revenues.

During these meetings, we will be able to determine how we are meeting set company objectives.

The Weekly Field and Inside Sales Cadence

On a weekly or bi-weekly basis, we will meet with the sales team to go over the pipeline reports generated via CRM and lead reports generated by LinkedDNA.


Each sales executive would be held accountable to agreed-upon metrics.
These meetings are designed to gauge each rep’s progress against quota and forecast their sales.


It will also be the opportunity to provide consultation on engagement strategies for key opportunities.

Weekly and monthly cadence and reporting

There are two levels of cadence meetings that would be established:

The Monthly and Quarterly Executive Leadership Cadence

Your most senior leadership attends these monthly and quarterly meetings to review and gauge the current pipeline and forecast revenues.

During these meetings, we will be able to determine how we are meeting set company objectives.

The Weekly Field and Inside Sales Cadence

On a weekly or bi-weekly basis, we will meet with the sales team to go over the pipeline reports generated via CRM and lead reports generated by LinkedDNA.


Each sales executive would be held accountable to agreed-upon metrics.
These meetings are designed to gauge each rep’s progress against quota and forecast their sales.


It will also be the opportunity to provide consultation on engagement strategies for key opportunities.

Your Weekly Dashboard Powered Cumulative Metrics Report

Every week you will receive a detailed cumulative report that outlines results UpToDate including:

  • # of Active Prospects – LinkedIn Connections – Meeting Responses – General Responses
  • # of Messages sent, # Unique Opens, Unique Clicks, Bounces, Replied, Unsubscribed
  • Who are the top contact titles engaging with you?
  • Which sequence steps have the most success?
  • Which are the top industries engaging with you?
  • Which are the top company sizes engaging with you?
  • Which templates are the most effective?
  • Which sequences are the most effective?

appointments and general response
connection messages

Our Weekly Dashboard Powered Cumulative Metrics Report

Through A.I. Empowered Business Intelligence systems we help build your customer data mart with work emails and work numbers

  • Our Weekly Dashboard Powered Cumulative Metrics Report
  • Every week you will receive a detailed cumulative report that outlines results UpToDate including:
  • # Of Active Prospects – LinkedIn Connections – Meeting Responses – General Responses
  • # Of Messages sent, # Unique Opens, Unique Clicks, Bounces, Replied, Unsubscribed
  • Who are the top contact titles engaging with you?
  • Which sequence steps have the most success?
  • Which are the top industries engaging with you?
  • Which are the top company sizes engaging with you?
  • Which templates are the most effective?
  • Which sequences are the most effective?

 

Congratulations!
This week you had:

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New Connections
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New Meeting Connections
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General Responses

20-Step LinkedDNA™ Process Delivered in 4 Progressive Stages

Part of the LinkedDNA™ Secret Sauce lies in our high effective 20-Step process that is delivered in four progressive building block stages designed to bring you into a positive prospect engagement with your desired customers.

The OUTCOME in less than 6 months supporting 7 sales executives!

  • Over 9700 direct connections to target prospects of CEOs, CTO, CIO and VP of IT
  • Over 300 appointments from target prospects
  • Over 950 responses from target prospects

The results speak for themselves!

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  • Our Weekly Dashboard Powered Cumulative Metrics Report
  • Every week you will receive a detailed cumulative report that outlines results UpToDate including:
  • # Of Active Prospects – LinkedIn Connections – Meeting Responses – General Responses
  • # Of Messages sent, # Unique Opens, Unique Clicks, Bounces, Replied, Unsubscribed
  • Who are the top contact titles engaging with you?
  • Which sequence steps have the most success?
  • Which are the top industries engaging with you?
  • Which are the top company sizes engaging with you?
  • Which templates are the most effective?
  • Which sequences are the most effective?

 

Powerful Data Analytics That Help Calibrate Campaign Effectiveness

Every week you will receive a detailed cumulative report that outlines results UpToDate including:

✅ # of Active Prospects – LinkedIn Connections – Meeting Responses – General Responses
✅ # Of Messages sent, # Unique Opens, Unique Clicks, Bounces, Replied, Unsubscribed
✅ Who are the top contact titles engaging with you?
✅ Which sequence steps have the most success?
✅ Which are the top industries engaging with you?
✅ Which are the top company sizes engaging with you?
✅ Which templates are the most effective?
✅ Which sequences are the most effective?

Powerful Data Analytics That Helps Calibrate Campaign Effectiveness

Every week you will receive a detailed cumulative report that outlines results UpToDate including:

✅ # of Active Prospects – LinkedIn Connections – Meeting Responses – General Responses
✅ # Of Messages sent, # Unique Opens, Unique Clicks, Bounces, Replied, Unsubscribed
✅ Who are the top contact titles engaging with you?
✅ Which sequence steps have the most success?
✅ Which are the top industries engaging with you?
✅ Which are the top company sizes engaging with you?
✅ Which templates are the most effective?
✅ Which sequences are the most effective?

Ready to discuss your needs?
Let’s hop on a call.

Ready to discuss your needs?
Let’s hop on a call.