With the now majority of web traffic coming from mobile users, having a solid mobile SEO strategy is critical. Ensuring your website is mobile-friendly is the starting point. Mobile optimization is the process of calibrating your website content to ensure that web visitors that access your website from mobile devices have positive customer experience customized to their mobile device be it a smartphone or tablet etc. When content on your website is properly optimized it easily adjusts to fit on smaller screens for mobile device users. Mobile SEO strategy includes having optimized titles, descriptions, text content, images, video, and internal links.
Ensuring your website is a responsive website is the first step in your mobile SEO strategy. Your Mobile strategy should also take into consideration site design, site structure, page speed and more to ensure a quality mobile user experience. The following is a list of the key elements.