DATASEMBLY FOR CPGS:
WHO WE ARE
Datasembly empowers brands and retailers to make data-driven decisions about pricing, promotions and assortment. Datasembly provides unprecedented visibility into pricing data through our intuitive platform that is built to solve real-world problems and deliver immediate insights.
Datasembly’s pricing, promotions and assortment data can also be combined with your other data sources to provide an unprecedented analytics capability around price elasticity, impact of promotions etc. to bring your relationship with your customer into clear focus.
Datasembly’s data is collected from publicly available sources. This enables unprecedented transparency and a new level of discussion between you and your customers.
HOW WE DO IT
Datasembly collects billions of grocery and retail pricing records each week from over 150 retailers and QSRs. This data is hyper-local, highly volatile, and notoriously difficult to collect, especially at massive scale. Our proprietary technology accomplishes this, then transforms massive amounts of disparate data into the organized information that powers our solution.
WHAT WE DELIVER…RESULTS
Datasembly collects billions of grocery and retail records each week from hundreds of retailers. Our clients have seen millions in savings and new revenue.
IMPROVE STRATEGIC REVENUE MANAGEMENT:
Better pricing intelligence increases revenue and improves strategic decision making
• Use hyper-local price tracking to reveal previously missed regional trends, and localized pricing & promotion experiments.
• Gain insight into retailers that do not participate in traditional syndicated data.
• Understand price deltas with key competitors on a localized level.
• Track Private Label items SKU by SKU for improved understanding of complex retailer strategies.
• Predict seasonal trends of pricing and distribution.
• Communicate more clearly with retailers regarding competitive pricing strategies.
REDUCE TRADE SPEND & INCREASE PROMOTIONAL COMPLIANCE:
Real-time store level data reduces wasted and inefficient promotional and trade spend
• Track promotions for your products and your competitors’ products in near real-time enabling more efficient trade spend.
• Gain insight on whether retailers executed the agreed promotion correctly at all stores.
• Visualize, quickly, real-time competitive promotions by retailer, metro area, and promotion type.
• Enforce minimum advertised prices and other price strategies.
• Determine in real-time when additional trade spend is inefficient and unnecessary.
SEASONAL & NEW PRODUCT LAUNCHES
Improve strategy and execution of seasonal items, and new product launches
• Track pricing on new product launches in real-time.
• Determine if the retailer executed the launch strategy correctly at all stores
• Track competitive items during launch and respond to changes.
• Improved understanding of the competitive landscape enables better strategic decision making.
• Communicate with your retail customers with full transparency because all
datasembly data is fully shareable. Show them what the competition is doing.
OTHER USE CASES:
Gain powerful insight beyond pricing, and streamline processes.
• Explore store distribution of your own products and your competitors’ products. (e.g. reduced store coverage, new items, shelf changes, out of stocks)
• Acquire data to power item locators on websites.
• Save time by not driving to stores to look at prices!